Publicity

PLEASE NOTE:  ALL MEDIA CONTACT MUST BE THROUGH ME, UNLESS OTHERWISE SPECIFIED. This is a prerequisite by most media and could cost me the loss of years of rapport and trust-building if violated. Thanks for your understanding.

R7,150.00 COMPLETE PUBLICITY PACKAGE

(A)  R4,900.00  Email #1 Publicity Press Release sent to custom-selected list of South African Media.
(B)  R   600.00   Packaging and Posting 10 x Review Copies in Jiffy Bag to Media with a Tracking Number.
(C)  R   500.00   Email #2 Publicity Press Release to Media.
(D)  R   250.00  A list of Media who received the Press Release (no contact details).
(E)  R   500.00  Follow-up #1 with Media re: receipt of books, cover pictures, reviews and interviews.
(F)  R   400.00  Follow-up #2 with Media re: sending copies of reviews and interviews.

If you prefer, you can choose from the following options:

(A)  R4,900.00   BASIC OPTION – PRESS RELEASE to Select Media Only
( R950.00 for each additional book on a similar subject)

  • An electronic Press Release is emailed to a customized list of South African Media (magazines, newspapers, radio and TV);
  • Fulfill Media requests for Author interview / a review copy / give-away copies for readers, listeners / extracts / photo of Author / jpg of book cover;
  • Liaison between Media and Author regarding interview date and time; articles; extracts; etc.

Press Release comprises (info to be supplied by Author / Publisher):

  • Format information (binding, size, page extent, illustrations).
  • Brief synopsis of the book.
  • Picture of the book cover (approx. 1MB, 300 DPI).
  • Photo of the Author (head-and-shoulders only, approx 1MB, 300 DPI).
  • Brief biography of the Author (in Author’s own words).

Press Release sent to approximately 200 specially selected South African Media in:

  • Print – Newspapers: daily, weekly, monthly, community, trade / Magazines: glossy, trade;
  • Radio – community, regional, national;
  • Television – national.

Give-aways:

I encourage a few give-aways as the book is then featured twice in the publication/programme, which is free advertising for your book!

Jiffy Bag and Postage Charges:

  • Author can package and post books at their own expense to Media;
  • OR I can package and post for a once-off fee of R600 – see (B) below.

(B)  R600.00     PACKAGE and POST REVIEW COPIES to Media:
I prefer the author / publishing house did this. But if absolutely necessary, I can take this on. This flat fee is to package and post review copies. Author to send me 10 copies of the book for media review purposes. Should more than 10 copies be requested by Media, the Author will post the balance to Media.
NB: Review copies and Give-aways are free of charge to Media.

(C)  R500.00     SECOND EMAIL of Publicity Press Release to Media:
The same Press Release to be re-sent to Media. Often a second mailer gathers more interest.

(D)  R250.00     LIST OF MEDIA who received the Press Release:
Supply a list of Media to whom the Press Release was sent (no contact details).

(E)  R500.00     #1 FOLLOW-UP with Media:
To follow-up on Media activity: check that book was received; was the book of interest; if so, when is review scheduled; is interview required; ask for copies of reviews, etc.
Author to decide if one or two follow-ups are required.

(F)  R400.00   #2 FOLLOW-UP with Media:
Follow-up on Media activity: when is review scheduled; is interview required; ask for copies of reviews, etc.

Payment: To be made in full before work commences.

Important for your authors to note:

Media response is out of our control, but is a good indication of potential interest in the market place. 

We could have between 2 to 30 requests for review copies. Note that review and give-away copies are free to the media.                 

It can take months to get reviews published, so patience and perseverance are required!  It’s counter-productive to bully or harass media at any time.                           

Though we anticipate positive reviews, we cannot control the opinion of the reviewer nor force them to review the book once they’ve read it. They may decide it’s not to their taste or not for their target market.

Let me take this vital function off your plate. Contact me!

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